How (And Why) to Budget Now for Strategic Foresight in 2021

Amy Webb
Amy Webb
Jul 15, 2020 · 6 min read

Right now, most companies are working on their budgets for 2021. Given the soul-crushing amount of uncertainty ahead, budget planning for FY21 will be a challenging, arduous process. Making allocations for signal tracking, scenario planning and longer-term visioning might seem frivolous, or outright irresponsible, given the circumstances.