How Andrew Wilkinson Makes $100,000s in His Sleep — 7 Lessons For Creators

I studied 20K tweets, 26 Medium articles, 18 newsletters, and Andrew’s new book to unearth these lessons

Scott Stockdale
The Startup

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Photo from bench.co

Andrew Wilkinson is one of a kind.

He’s the founder of MetaLab, a web design agency that’s worked with Calvin Klein, Uber, and Slack. He’s also the co-founder of Tiny — a publicly-listed company that buys “wonderful businesses”.

These companies and investments recently made Andrew a billionaire.

And they’ve helped him live out his “definition of success”:

Screenshot from @awilkinson on X

For someone who’s amassed such a fortune, it might be tempting to think he’s unrelatable; that there’s nothing we can learn from him.

But that’s simply not true.

You see, Andrew has been posting online since 2007, and trawling through his old tweets shows that as a 21-year-old, he was posting the same old sh*t that we once did:

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