How any service business can achieve insane growth with Facebook Ads (if used correctly)
About a month ago I received an email from a colleague of mine, asking if I could call a potential prospect.
This prospect was somebody he met at a networking event, and after talking to each other for a few hours…
He learned this guy really needed help with his marketing department.
Being a CPA and realizing I’d worked with this industry numerous times (as I’m a fellow number-nerd that understands them), he knew I’d be a great fit so 16 hours later — me and this guy were on a call talking about his business.
We started off with the typical small talk, asking how long he’d been in business, what he likes about it, where he wants to be, etc…
And after we got through all of that, we immediately jumped into business and started talking about his marketing plan.
Like many others go through, this guy had read a lot of information about how to market online and knew all the technical terms (like SEO), but no matter what he did or how hard he tried…
He couldn’t ever get things to go his way.
This left him with using the two most time-sucking and stressful tactics out there (cold email and direct messaging on Social Media)…
