The Startup
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The Startup

How Apple Died With Steve Jobs

They lost their best competitor

When Steve Jobs died, Apple stopped competing. With itself.

Steve Jobs great skill was relentless internal competition. Whereas Bill Gates was focused out, Jobs was focused in. If Jobs was a Hindu god he would be Shiva, the destroyer.




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Indrajit Samarajiva is a writer living in Colombo, Sri Lanka. Sign up for my newsletter at, and you can reach me at

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