How Apple Is Leveraging on Its Ecosystem and Winning It
A lesson of business model innovation and what you can learn from Apple
Under the shadow of the corona pandemic, Apple has staged its second major online event in 2020, after the WWDC in June. However, unlike any typical fall event for Apple, there was no iPhone announced at the “Time Flies” event this year. While we do get shiny hardware upgrades with the new Apple Watch and two variants of iPads, there is a subtle message at every turn of the event that could go easily unnoticed — A silent flex on strengthening Apple’s ecosystem and its springing service businesses.
This article will look at the new direction Apple has been quietly taking amid a global economic downturn due to the pandemic and geopolitical tension. The heated battlefield of digital subscription businesses with the likes of Netflix and Spotify also sees Apple’s repositioned strategy in leveraging its ecosystem in fending off competition.
Luxury for the masses — aka SE
While Apple is traditionally known as a luxury brand, the introduction of a budget-friendly iPhone SE in 2016 has been proven…
