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How Apple Markets to Each Different Generation
Why Gen Z and Boomers are both loyal to Apple
I’ve been wrestling with generational marketing for years.
Strange thing.
I never set out to be an expert. I cringe at that word.
But I do run a San Francisco-based marketing agency.
Marketing is my obsession.
Because if you mess up marketing, you might as well burn your product in a dumpster fire.
I’ve spent a decade studying Apple’s strategies like they’re my favorite detective novels.
I love how they speak to kids, parents, and grandparents.
All at once.
It’s mind-boggling.
I’ve also talked to some big-name publications about it.
They’ll say, “Wait, you focus on pricing. Why do you care about generations?”
Simple.
Price without context is meaningless. And each generation has a different context.
- Different triggers.
- Different trust levels.
- Different jokes.
- Different values.