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How Apple Markets to Each Different Generation

Why Gen Z and Boomers are both loyal to Apple

Jano le Roux
The Startup
6 min readJan 22, 2025

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A wide shot of the interior of Apple MixC Hefei.
Apple

I’ve been wrestling with generational marketing for years.

Strange thing.

I never set out to be an expert. I cringe at that word.

But I do run a San Francisco-based marketing agency.

Marketing is my obsession.

Because if you mess up marketing, you might as well burn your product in a dumpster fire.

I’ve spent a decade studying Apple’s strategies like they’re my favorite detective novels.

I love how they speak to kids, parents, and grandparents.

All at once.

It’s mind-boggling.

I’ve also talked to some big-name publications about it.

They’ll say, “Wait, you focus on pricing. Why do you care about generations?”

Simple.

Price without context is meaningless. And each generation has a different context.

  • Different triggers.
  • Different trust levels.
  • Different jokes.
  • Different values.

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Jano le Roux
Jano le Roux

Written by Jano le Roux

An award-winning marketing consultant who helps high-growth brands craft marketing that doesn’t feel like marketing. Open to help—jano@likeflare.com—Join me ⤵️

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