How Are Loyalty Apps Adding Value to Your Organization?

Pratik Rupareliya
Aug 8, 2017 · 5 min read

Every businessman starts a venture with a dream. And what is that?

Greater consumer acquisition, larger customer base, and immense sales. Do you agree? Each entrepreneur runs to achieve these targets regardless of company type and size as well as industry domain. But, in the process of obtaining new customers, organizations ignore the existing ones knowingly or unknowingly.

“The probability of selling to an existing customer is 60–70%, while the probability of selling to a new prospect is 5–20%.” — invespcro

The statistic clears that pay more attention to retain the existing customers to gain immense business profitability and beat the growing competition.

To expand the business reach and engage more customers, companies are getting tech savvy. Adopting the latest technologies, startups to corporate are planning for mobile app development. But it’s not promising for building a great customer base. To keep customers coming back, organizations have to refine their business strategies by introducing the versatile loyalty program in the mobile app to retain the existing customers.

What is Loyalty Program?

How Does a Loyalty Mobile App Work?

The loyalty program is popular amongst all sizes of enterprises who have adopted mobility as their primary business strategy. It helps businesses to track users’ repeat purchase, their shopping pattern, which product shoppers buy on the frequent basis, during what time of the day they visit the app, and how much money they used to spend.

Why Is A Loyalty App Essential for Your Business Growth?

No Price War

The study reveals that when people purchase a product that appeals to their desire and not a necessity, they buy it with high emotions. While they receive a bonus on the purchase, they feel delighted and happy. Here, they start feeling an emotional bonding with the brand. They would like to come again and again on the app and make a repeat purchase. It strengthens their loyalty and increases the profit of the organization.

Retain Existing Customers

Referral Reward System

Don’t forget such loyal advocates of your brand while defining a loyalty bonus program. Plan out a reward policy for such customers too. Offer them reward points or discount on their purchase for referring your brand to other consumers. It helps in customer acquisition as well as maintaining the loyalty of your existing consumers.

Establish Long Term Relationship

Analyze their behavior closely and accordingly bifurcate them in various categories such as regular customers, people who make a monthly purchase, consumers that make a purchase in a particular season, festival or occasion, etc. Provide the personalized loyalty bonus and unique level of services to the customers so that they start feeling valuable.

Therefore, the loyalty bonus app is an unbeatable marketing tool and strategy to achieve tremendous business success. Intuz has proven experience and expertise in loyalty mobile application development that helps organizations in attaining immense growth, increasing customer retention, improving customer acquisition, boosting brand’s reputation, and more. We define a customized reward or loyalty program for your business by considering the changing needs of your clients so they love to visit the store again and again and make a great purchase every time.


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Pratik Rupareliya

Written by

Techno-commercial leader heading Intuz as head of Strategy | Intuz.com | Cloud, Blockchain, Iot, Mobile and Web

The Startup

Medium's largest active publication, followed by +527K people. Follow to join our community.

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