How B2B AI Founders Create Newsletters That Convert Prospects to Customers (Without Being Salesy)

5 Valuable Lessons I’ve Learned From My Millionaire Mentors

Created by the author using Midjourney

I’ve at least gotten one new lead from my newsletter in the past few weeks.

This is a far cry from the days when I would get mass unsubscribes whenever I promoted a product or service.

What’s changed?

Well, for one, my content is far more skimmable and specific.

I no longer copy and paste entire blog posts I publish on Medium — a technique I copied from one of my favorite creators without questioning its effectiveness.

Now, I think about who my audience is and what the most relatable aspects of my long-form content will be for them and compress it into a 3–4 minute read.

But that’s not all that’s changed…

In the last 12 months, I’ve been mentored by Nicolas Cole, Dickie Bush, and Matt Gray.

These guys have generated millions of dollars from their online businesses.

Being (virtually) around them has given me a unique insight into their writing process and helped me better understand the deliberate techniques they use to write captivating emails that convert prospects to high-ticket customers — without being salesy.

Here are 5 of those insights:

1. Write clear subject lines

Your subject line is the gateway to your newsletter — it must be irresistible.

This goes far beyond the clever tactics you get on the internet, like:

• Use lowercase to be more informal.
• Use your reader’s name to make it personal.
• Use a subject that has worked on you.

An irresistible subject line is about being clear.

This means you must answer the 3 questions your readers will subconsciously ask themselves in the split second of receiving the notification for your email and reading your subject line.

These questions are:

• Is this content relevant to me?