How Blockchain Can Set The Hottest New Trend In Fashion.

The use of blockchain can help in tracking of a fashion cycle from manufacturing to distribution to end use.

Vinay Nair
Jun 25 · 7 min read

“Blockchain can work wonders for the fashion industry.”

The Microsoft-ConsenSys initiative is meant to ensure the authenticity of luxury fashion apparels and accessories by verifying the certification and originality of the products. While this makes sure that high-end consumers are getting their money’s worth, I would like to focus on how blockchain can make fashion accessible, reliable and trackable for the ordinary consumer, because the industry is clearly much more than the devils who wears Prada.

Why Does Fashion Need Blockchain?

The fashion industry is a crowded place and any piece of apparel or accessory must pass through a lot of different people to find its way into the hands of the consumer.

Photo by Jeff Sheldon
Photo by Gian Cescon

The Startup

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Vinay Nair

Written by

Managing Partner at Nair Ventures | Venture Capital

The Startup

Medium's largest active publication, followed by +479K people. Follow to join our community.