The Startup
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The Startup

How Book Marketing Makes Me Grow As An Author And Self-Publisher

Understand yourself as a brand!

Photo by Elisa Calvet B. on Unsplash

A self-publisher not only writes novels himself, but also publishes them himself.

  • Book covers
  • A tidy appearance at the point of sale (Amazon author page)
  • My own website
  • Building and maintaining my newsletter community
  • Social media pages on Facebook and Instagram
  • Running paid advertising.

Book Covers

This is absolutely essential. Your book cover MUST fit the genre.

Proper appearance at the point of sale (e.g. Amazon)

  • Attention
  • Interest
  • Desire
  • Action

An effective blurb skillfully points out genre tropes in the story.

My Own Website

My Newsletter Community

Goodies are often given away to get interested parties to subscribe to the newsletter.

Social Media Presence

A well-maintained social media presence can definitely be an added value for some readers and strengthens the connection to the author.

Run Paid Advertising

The advantage of Amazon Ads is that the reader is already in the mood to buy when they visit the Amazon page.

Facebook Advertising


As an author, I also have to see myself as a brand.



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