The Startup
Published in

The Startup

How Brands Keep Their Customer by Giving Them More Power Over Their Choice

Today’s consumers want to opt-out of any company, anytime.

Having more and more control over their relationship with brands, studies have shown that consumers no longer hesitate to disengage from marketing interactions they don’t like.




Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +756K followers.

Recommended from Medium

No Confet-tea For #DryJanuary

The Elements of a Style Guide

How to Use Workflows to Nurture Customers

best way to build a business website

Lesson 1: What is Ad-Tech? — Kritter

How To Promote Your Business On Facebook

The real reason why Stéréosuper closed its doors.

The Proof of Feedback “PoF” in detail

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jean-marc Buchert

Jean-marc Buchert

Human Automation. Learn how automation can soon impact your job:

More from Medium

Top 5 limitations of Google Analytics that stop your business from growing

google analytics limitations

The Recipe for Exponential Growth of your Company: Branding and Marketing

A website image depicting ‘Branding and Marketing: A Digital Marketer’s Guide’ written on it.

Pinpoint Your True Influencers with Product-Market Fit

What Does GDPR Mean for Digital Marketing Compliance?