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The Startup

How Businesses Can Save the World

Pioneering the way for True Cost economics

If politicians aren’t willing or able to curb climate change and ecological collapse, businesses and consumers will have to do it themselves. True Cost economics is quietly one of the most powerful tools to make this happen.

In a previous article, I presented the case for why True Cost economics is



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Jerry Toth

Cacao farmer, rainforest conservationist, chocolate entrepreneur, and metaphysical explorer based in Ecuador.