How Can Clubhouse Be Dead if It Never Really Lived?

Clubhouse was one of 2021s most hyped social media platforms. But it never really got out of first gear — was it ever worth talking about?

Photo by Kindel Media from Pexels

Clubhouse is an audio-only social media app launched in April 2020. By late 2020, the invite-only business app that celebrities like Oprah and Elon Musk were using was a media darling.

But, the hype seemed a bit manufactured.

I’ve learned over the years that marketers are trying too hard to convince you something is impressive, then it probably isn’t.

If you hear about a social media platform from 10 people, and 9 of them work in marketing or other comms, then it’s probably shit.

What is Clubhouse?

Clubhouse is an audio-only social media network. The app was originally only made for iPhone and was invite-only.

“A new type of social product based on voice [that] allows people everywhere to talk, tell stories, develop ideas, deepen friendships, and meet interesting new people around the world.” — Clubhouse