The Startup
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The Startup

How Can You Tell If Your Social Media Strategy Is Working?

Photo by Merakist on Unsplash

Social media marketing is no longer a novelty; companies are finally taking the strategy seriously, and countless brands have found tremendous success in building communities and driving leads and traffic through social campaigns. Unfortunately, there’s still one problem preventing newcomers from investing in the strategy; it’s notoriously hard to accurately measure your results (and…

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