Meet Chinny Ugoji — The Woman Who Innovated Faith-Based Marketing Communications in Nigeria.
Several years ago, Chinny Ugoji left her corporate job at GTBank to join a startup faith-based organization as the Head of Media and Communications.
That could have been career suicide but Mercy said No. Also, Chinny is not one to run away from a challenge. She brought her marketing comms skills to shore and redefined the role of media and communications in helping to grow the ‘startup’ to one of the largest faith-based organizations in Nigeria (Yes, I know I could just say ‘Church’ but then what’s the fun in that).
Communication Professionals in faith-based organizations rarely any industry recognition or awards, yet they help build some of the biggest brands in the country. But I digress.
Chinny Ugoji has pushed beyond the conventional ‘churchy’ way of attracting ‘customers’ (you know what I mean).
I have watched for years in admiration of how Chinny leads her team as a full-blown marketing communication and video production agency. Some of your favorite video production agencies pale in comparison. She leads her team to deliver several comms campaigns weekly and to produce all the contents in-house.
Her media and comms team does it all;
- OOH, Above the Line and Below the Line: Billboards, BRT Branding, Radio, TVCs, etc
- Digital: Social Media, Emails, Paid Ads, etc
- PR : Corporate Comms, Reputation Management, Press releases, etc
- Content Production — Documentaries, TVCs, Intro Videos, Graphics, Infographics, brochures, etc
- Events — Offline and Online —2 events every week, Webinars, quarterly industry events, etc
Chinny Ugoji and her team are proof that despite your incredible product/service, your marketing comms efforts will be one of the defining success factors — driving brand awareness, consideration, conversion, retention, loyalty and advocacy. The customer journey in churches needs to be studied and discussed more, there are lots of lessons to learn.
The incredible comms work has led to the fastest growing church in Nigeria — ‘The Elevation Church’
