How Chipotle’s 16-word billboard is selling an assload of burritos.

Cole Schafer
Nov 6 · 3 min read

Fast-food billboards are as cookie-cutter as cookie-cutter gets.

A large blown-up image of a burger and fries on a bright red backdrop with copy smack center reading something along the lines of…

Burger, buy one get one free.

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Cole Schafer

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I help businesses grow with pretty words. Say hi at… www.honeycopy.com or on… www.instagram.com/cole_schafer

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