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How COVID Will Change the Way We Prioritize Content Marketing
And the four essential components of a successful content marketing strategy.
Twitter just announced it will allow its entire staff to work from home permanently, according to the BBC. It’s forcing us to seriously consider what the future of office life looks like.
Pre-virus, flexible work from home policies were gaining popularity. There was 44% growth in remote work within the past five years, and over 90% growth over the last ten years, a FlexJobs analysis showed.
With COVID acting as a catalyst, experts suggest working from home will become the new normal sooner rather than later as more companies will likely follow Twitter’s example.
It’s going to cause a seismic shift in how we prioritize marketing.
With fewer people out-and-about on a daily basis, all of the subconscious marketing that normally takes place — walking past a building with a familiar logo or seeing logos on a product in a store — will inherently happen less frequently. Traditional advertising like billboards or ads at a metro station will also be seen less frequently as people won’t need to commute to the office as often as they used to — if at all.
