The Startup
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The Startup

How Creators Train Customers to Open Emails in a No-Attention Era

If you want to send email, you’ve got to ensure they get opened

Photo by Stefan Cosma on Unsplash

I recently watched a series of videos from a marketer I used to follow. The videos are seventeen years old. The audio is terrible and the quality is a cross between something my dog might shoot, and footage you might get if you gave a VHS video camera to a toddler. I paid a lot of money…

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