How data-driven customer segmentation can lead to a true single customer view

Aviary
Aviary
Sep 12, 2019 · 6 min read

By Andy Myers

Do you truly know who your customers are? More importantly, does everyone else at your company share the same understanding?

Having a single customer view can be incredibly valuable, allowing you to align and focus strategies and planning across departments. It also elevates a team’s ability to…