How Designers Help Startups Work
What a UX Designer Can Do For Your Startup
What’s a UX Designer Anyway?
A UX, or user experience designer is a person who utilizes human-centered-design practices to empathize with other people who have any level of a stake in your product, process, or other experience.
The term UX itself is so incredibly broad and encompasses so many job titles that to cover them all here would take us off subject. I discuss the issues with the myriad of titles within the UX umbrella in my article on being The Sole Designer of a Small Startup.
UX Design is a spectrum beginning with the UX Research, which is the part of the process where the designer does the work to uncover the problems at play and to understand the user and their pain points. These are the people creating surveys, interviewing users, conducting observations of people using products, and then creating about a thousand sticky notes for what’s called an affinity map in order to uncover patterns of user needs and struggles. From here they create personas and help others on the team understand the data they’ve collected, synthesizing it for valuable design insights.
Next, come the Interaction Designs and the Information Architects. Simply put, the Information Architect structures all of the…
