How Deya Ditched the 40-Hour Work Week to Make $100K/Year as a “Soft” Entrepreneur

You’re going to fall in love with this creator

Scott Stockdale
The Startup

--

Photo by Roberto Nickson on Pexels | edited on Canva by author

Having studied hundreds of content creators, I can sense when they’re about to “blow up” (in a good way!)

Deya is one of these.

She lives in Berlin with her cats and has close to 40K YouTube subscribers. Her business makes $100K+ a year, and she works with clients as their Digital Business Manager (DBM).

“A DBM is normally the second in command in a small digital business to the CEO, founder, or visionary.” — Deya

Screenshot from one of Deya’s YouTube videos

What makes Deya different from many other business owners is she knows what’s important to her. She’s found her “enough”.

She calls this enough “Soft Entrepreneurship”.

“Traditional, hard entrepreneurship says hustle, hustle, hustle. More at all costs; more is always better. Do more, be more, work more — you’re a machine!

“It destroyed my life […]

“So last year, I made the switch from Hard Entrepreneurship to Soft Entrepreneurship, and it changed my…

--

--

Scott Stockdale
The Startup

Writer & SEO Instructor | 1M+ views on Medium | Host of Entrepreneurs Can Party 🎉 scottstockdale.co.uk