How focusing on the customer (not the competition) brought us over 1 million new signups in a year

Aytekin Tank
Feb 6, 2018 · 7 min read
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“So how come [this particular competitor] is more popular?

I never heard of you guys.”

Listen closely, even when the data is hard to swallow

To reinvent forms. We would re-invent JotForm.

The results were terrible.

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Disappointment. Do people hate our new form design?

Choice can be more powerful than change

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We gave one third of the new signups option for both versions

Once again, we were unprepared for the results.

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Success! People were much more likely to become active when given both options

Don’t assume you know what customers want.

You have to look at the data.

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Customer support = essential information gathering

Healthy competition is awesome — and it keeps you on your toes

Strong competitors make you better.

Get inspired by what they’re doing, and then get to work.

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Aytekin Tank

Written by

Founder at www.JotForm.com || (contact: AytekinTank@JotForm.com)

The Startup

Medium's largest active publication, followed by +687K people. Follow to join our community.

Aytekin Tank

Written by

Founder at www.JotForm.com || (contact: AytekinTank@JotForm.com)

The Startup

Medium's largest active publication, followed by +687K people. Follow to join our community.

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