How Futurists Cope With Uncertainty

A simple tool you can use to see plausible future states early

Amy Webb
The Startup
Published in
8 min readMar 11, 2020

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I’ve been fielding lots of questions this week from clients, journalists, researchers and friends working in various parts of the federal government. Everyone is feeling anxious. We’re suddenly dealing with unprecedented, wide-sweeping changes. To the surprise of political analysts, Bernie Sanders lost the Michigan primary last night and it’s looking now like Joe Biden is (some would say improbably) the de facto Democratic nominee. Oil prices are plunging because of…

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Amy Webb
The Startup

CEO of @FTI . Future scenarios + planning + foresight + tech trends. Prof @NYUStern. 4x best-selling author. Cofounder @SparkCamp.

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