How Google is slowing innovation
Embrace, Extend, Extinguish
It was 1995 and the universe was deep in battle…
A fearsome empire was striving for world domination and crushing their competitors with an iron fist.
Their strategy?
Embrace, extend, extinguish.
Meanwhile, an impertinent upstart was lurking in the wings — one that would eventually bid to overcome the empire.
The upstart’s motto?
Don’t be evil.
Ok, this might sound like the intro to a superhero movie.
But it’s the tale of two of the mightiest corporations of all time:
Microsoft and Google.
The killer twist?
The good guys turned to the dark side.
They took Microsoft’s rallying cry and made it their own.
Standards exist for a reason
I’m sitting in my favorite coffee shop as I write this. Their lattes are strong and the wifi is speedy.
Of course, once in a while, I have login problems, or poor data speeds — but it’s rare.
