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How I Built $4000p/m Solo Business From Scratch in 4 Months Using LinkedIn

Even Though I Started Without An Offer

Kurtis Pykes
The Startup
5 min readJan 24, 2025

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When I started posting on LinkedIn (again) 4 months ago…

I didn’t have a premium offer.

(And I bet some of you can relate)

But I showed up anyway, even when:

  • I had no idea what I was selling.
  • I wasn’t sure if anyone cared.
  • I didn’t know what the end goal would look like.

That self-doubt almost made me stay quiet.

Fast forward to today, and I’m so glad I didn’t.

I have an offer that pays me 5x more per project than my last service.

And the best part?

It came from listening to the people already in my network.

Here’s the 5 rules of thumb I followed to make this possible:

#1 Start with a topic you know well

Whenever I’m on the verge of convincing someone to create content online, the first question they always ask is, “But what would I even talk about?

And my answer has been the same for the past 5 years:

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Kurtis Pykes
Kurtis Pykes

Written by Kurtis Pykes

Founder at The Social CEO | I co-write LI content for B2B service-based founders and CEOs

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