How I Raised Over $6000 on Kickstarter in Just 30 Days
A sustainable coffee company founder shares tips for launching your Kickstarter with just two weeks to prepare.
Earlier this year, I decided to start a coffee business. Like many new business owners, the first problem I had to solve was: how was I going to raise enough capital to get started?
I decided to offer my product for pre-sale. Not only that, but I also launched a Kickstarter campaign. I figured that I could validate my idea and raise money along the way.
After just two weeks of preparation, I managed to gain 167 backers and raise over $6000. On top of that, my project was selected as a Kickstarter “Projects We Love,” which gave it an extra boost. In the end, the risk was worth the reward.
Here, a few lessons I learned along the way.
Make your mission clear
Your campaign should clearly state why you’re doing what you’re doing. Maybe you want to bring a new educational board game to help children learn in a fun way, or maybe you want to help reduce plastic pollution with your product. Whatever idea you have, don’t just explain the “what”—think about the “why” and communicate it explicitly on your project page.
