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How I Use Substack, Medium & Kit to Grow My Audience and Business

My SMK Writing Triangle for 2025

Sinem Günel
The Startup

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Image by Pablo Stanley on Lummi // This post contains affiliate links.

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I’ve been writing on Medium since 2018.

I’ve built a large part of my audience and business here while also growing one of the largest communities and running the most comprehensive coaching program.

I’m not active on Linkedin, Twitter, or Instagram.

But I took the leap and launched a Substack publication last year.

I’ve been on Substack before — first, with a free newsletter in 2020 and then with a paid one in 2021.

Yet, I didn’t pay much attention to the platform since I left in late 2021.

It only became exciting again when I heard about the launch of their short-form content feed — Substack Notes.

When my team and I decided to join Substack again, we hit the Bestseller status within two months.

But ever since we launched the ​Write • Build • Scale​ publication, we’ve been facing a challenge.

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