The Startup
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The Startup

How I Write Emails that Get 58% Open Rates and 0.5% Unsubscribes

There’s no better marketing tool than the platform you own and control

Photo by Richard Balog on Unsplash

I used to be terrible at email. I’d write something to my customer list, get a ten-percent open rate, and think I was a total freaking genius. Every email I sent was self-serving (me-self, not customer-self).

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