The Startup
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The Startup

How it is, and how we want it to be

copyright © Sarah Firth

This cartoon — or maybe I should call it a thought notation, an ideagram — was inspired by a cute otter meme I saw today. It says “reading about sad stuff going on in the world” nah thanks. “Looking at pictures of otters” aww cute. Relatable content, for sure. But… Then I was reminded that animal memes like this, after two seconds of “aww” actually make me feel pretty uncomfortable. Why? Because I think they are problematic…




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Sarah Firth

Sarah Firth

I’m an award-winning comic artist, writer and graphic recorder. All words + images © Sarah Firth. Contact me www.sarahthefirth if you want to use them.

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