How the Lazy Man’s Way to Riches Sold Over 3 Million Copies

The fiercest psychological trigger

Mohammed Nadir
Oct 6, 2020 · 7 min read
Dozens of books hanging from the ceiling.
Image via Negative Space on Pexels

In 1973, Joe Karbo self-published his famous book the Lazy Man’s Way to Riches. The book sold over 3 million copies. It became one of the most successful self-help books ever sold.

The classic self-development book also contained direct marketing techniques to make money the Lazy