How Millennials Are Bringing Innovation to MENA and Emerging Markets
Lets start with explaining what the acronym MENA stands for:
M: Middle
E: East
N: North
A: Africa
According to the definition of the region by investopedia — The region is comprised of 22 countries and accounts for approximately 6% of the world’s population. The region is maintains 60% of the world’s oil reserves and 45% of the world’s natural gas reserves.
Unfortunately, the term (or region), “Middle East” overall does not have a positive connotation in the western world due to many media narratives.
Despite all the negative news in the media that comes out of the region, there are a few pocket spots that seem to capture the attention and hearts even for people world wide. Cities such as Abu Dhabi or Dubai in the United Arab Emirates and even countries such as Qatar and Kuwait located in the Arabian Gulf seem to attract tourism and outside foreign investments.
Dubai has set the standard for innovation and investments in the Middle East with a supportive infrastructure and a monarchy willing to invest to not only attract tourism, but to attract willing participants to build a living and a future in the city.
