How Much Does a Website Cost in 2019?

Start Digital
Apr 26 · 8 min read
How Much Does a Website Cost in 2019? A cost breakdown by Perth web design agency, Start Digital.
  • Marketing site designed to promote your services/products and win new clients?
  • Feature-rich, custom built website that integrates with other services, sells products and/or manages and captures large amounts of data?
  • eCommerce site that promotes and sells products online?

What About Cheap and Effective?

Yep, there is always someone that will go cheaper. A cheap website is cheap for a reason. Its price tag is an indication of the time, effort and resources put into the development. From our experience, the cheaper a website, whether developed by a local agency or someone in Bali, Indonesia or Thailand, the less effective the site is at converting visitors into engaged, paying customers. More often than not a cheap website makes your business look cheap.

Website Cost Breakdown

At Start Digital we believe transparency and trust are the foundation of any successful business relationship. Our hope is that by providing a crystal-clear insight into all of the costs and components involved with a website, our clients understand (or pretend to understand) what they are paying for.

Essentials

Before we get to the costly parts of a website, here are some essentials that need to be addressed before development begins.

  • Hosting: Your website needs to be hosted somewhere so that others can access it. Start Digital have servers conveniently located in Perth, Sydney and Melbourne. Our most basic hosting solution begins at $350 per annum, which includes weekly site backups and server maintenance. If your business requires a dedicated hosting environment expect to pay anything from $2,000 through to $5,000 per annum.
  • Content Management System (CMS): All our sites are built on the world’s leading CMS, WordPress. We can also provide Joomla web development however it is something we will actively be phasing out in 2019. To setup WordPress , configure our template and add our standard suite of plugins will cost approximately $600.

Content

At the risk of stating the obvious, without content a website is nothing but an empty page. Whilst minimal design is cool an empty page won’t win you clients. In 2019 content is still King. Text and images are undeniably the most critical component of any website. Many of the most appealing and highest converting websites in the world are very similar in a sense — they all have found the right balance of engaging content.

  • Start Digital create everything: Our copywriters and content creators make everything. It’s a common request and more often than not yields the best results — Floors of Distinction, Soundlab and Firesafe(among many others) will attest to that. After learning about your business and researching the competitive space, we produce content that positions your business as a leader. Our copywrite services are charged at a $120 per hour whilst a half day of on-site photography is $500. If stock images are required we allocate an appropriate amount of time to source high quality images. Anyone that has ever spent time looking for stock images knows it quickly becomes a soul destroying time vacuum — thankfully we know where to find the best images! Creating the right content for a 10-page site could take anywhere between 3 to 5 days so it’s worth budgeting between $1,500 and $5,000.
  • It takes two: Sometimes a business requires a mixture of both options — we’re flexible. Whether your business needs images, videos or text, Start Digital’s in-house team of creators are capable of developing the necessary content. Prices for these services (copywrite, photography, graphic design etc.) all vary, depending on the business’ specific need.

Website Functionality

Once we’ve established the content it’s time to explore design, structure and functionality.

  • Sliding Headers/Slideshow: We license the very best WordPress plugins to extend the functionality of your website. The price tag for adding images, text and animation to a header with 3–4 slides is roughly $500. This also incorporates editing images to suit a variety of screen sizes and using alternate images if required for specific screen dimensions.
  • Photo Galleries: Start Digital will add, resize, optimise and tag all images, for the gallery/galleries. Costs are largely dependent on the number of images and galleries wanted but expect to pay between $300 and $600.
  • Social Media Integration: We can integrate Instagram, Facebook, Twitter and other social platforms with your website. Integration costs fall between $150 to $500 depending on the number of platforms added and the level of integration required. It’s worth noting that integrating a live Facebook feed requires more ground work than embedding an Instagram feed, so charges vary depending on the social platform.
  • SEO Setup: An ongoing SEO strategy is critical for long term success. If your business is interested in initial SEO setup, the starting cost begins at $500. This includes page meta tags, image sizing and compression, Yoast SEO setup and minimising the weight of code.
  • eCommerce: We offer two eCommerce solutions, one through WooCommerce and the other Shopify. Our solutions range from $2,000 all the way through to $10,000+ depending on the number of products and functionality required.
  • Contact Forms: Start Digital can develop anything from basic contact forms to detailed surveys. Standard forms are approximately $150 and more advanced forms are roughly $300+ but influenced by their functionality.
  • Event Management: We can either use a plugin within WordPress (approximately $500) or integrate a third-party event management platform like EventBrite. We can setup and configure EventBrite and integrate it into a site for approximately $500.

Post Launch / Secondary Services

  • Site Maintenance: Maintenance involves keeping your WordPress up to date and error free. This might entail updating plugins to maximise site functionality, solving version issues to maintain performance and updating site content. Ongoing maintenance is charged monthly, ranging from $200 to $500 per month depending on the site and client requirements.
  • Ongoing SEO: Search Engine Optimisation is the ongoing work taken to help your site to rank ‘organically’ on Google and other search engines. Stats prove that a minimum 75% of digital traffic goes to businesses that rank organically on page 1, so the higher your site ranks the the greater the chance it will be discovered by future clients. We follow Googles ranking guidelines to the letter — and have a few white hat SEO tricks up our sleeves. Costs for SEO start at $750 per month.
  • Digital Advertising: From Google Ads to sponsored Facebook and Instagram posts, Start Digital execute effective paid media strategies for our clients. Prices are largely dependent on your business space and what your competitors are spending. It’s important that any marketing campaign/strategy has some clear KPI’s so the return on investment is clearly managed. For a reasonably competitive sector expect to burn through $500 per month and upwards quite quickly.
  • Social Media Marketing: Start Digital will craft and execute a unique social media strategy tailored to your business landscape. We will determine which platforms and what type of content best connects with your core demographic — it’s important that you reach your audience on the platforms they are using. Quotes for social media marketing are dependent upon the strategy delivered but a reasonable starting point would be $450 per month.

Request a Website Quote

Now you know 🙂 If you’d like to receive a quote for your web project, please fill out this form. We’re here to help!

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