How Much Does YouTube Pay?

For 1k, 100k, 1 million views. Including case studies, examples, and behind-the-scenes screenshots from a YouTuber with 30k subscribers.

Zulie Rane
The Startup
Published in
12 min readSep 7, 2023

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four women hold cameras up to their faces. i like this image because it represents a hunting vibe from young professionals, which is what I imagine for someone who wants to know how much does YouTube pay.
realistic, woman portrait, camera at eye level — ar 3:2 — v 5.2 — @flash2k8 (fast). Once again, do not examine these women’s hands. Also, I don’t know why half of them are red-headed. This article may contain affiliate links.

The short answer? Your favorite YouTuber’s YouTube earnings are probably lower than you think.

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Zulie Rane
The Startup

Writer, cat mom, marketer. Marketing @ Medium.