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How My Wife and I Work Together Without Losing Our Minds (Or Our Marriage)
From “I do” to “Let’s do this!”
It’s always the same scenario.
I meet someone. The topic of work comes up. Then, I casually mention that my wife and I run a content writing agency together.
“No way!” they say, eyes widening to the size of grapefruits. “How do you keep from killing each other?”
The first time someone asked this question, I laughed. The second time, I came up with a witty reply. The third time, I started thinking deeply about our work routines and communication patterns.
How do we work together?
And if I wanted to help a friend launch a business with their significant other, what tips and tricks would I share?
Now, almost eight years into our Damn Smart Marketing experiment — and 18 months into co-running it 24/7 — I’ve got a few answers.
Here they are.
1. Love your differences (really!)
My wife and I are like peanut butter and jelly.
I’m the peanut butter. Reserved, reliable, and a little sticky when I get too deep into my thoughts. She’s the jelly. Bright, flavorful, and always the one bringing sweetness to…