The Startup
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The Startup

How Netflix & Tesla Got the Drop on Competitors

How both leveraged a long-term strategy to succeed

To get the drop on the competition is to obtain an advantage by acting before they do. But in order to get the drop, companies need to be able to see what’s ahead.

People tend to think of how innovative both have been as they’ve dominated their respective industries. That…

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Barry W. Enderwick

Barry W. Enderwick

Brand/marketing executive, former Netflix, MZ. I write on startups, strategy, business, culture & design. Also on Instagram @craftbarry @inthechipswithbarry

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