How Not to Market Big-Ticket Items

And Lose New Customers Permanently

Darryl Brooks
Mar 1 · 9 min read
Image by Author

As a photographer, I have always said that someone good at business but average at photography will succeed faster than a great photographer who doesn’t understand business. I want to extend that one step further.

A person with average talent and poor business skills who is excellent at marketing will do better than a…