The Startup
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The Startup

How Pandemic Trends Are Putting a Squeeze on Starbucks

Without the morning commute, Starbucks’ main selling point is off the table

The limit on indoor seating has taken away Starbucks’ greatest asset
Photo by Warren Wong on Unsplash

“Starbucks forgets that nobody ever paid $5 for a cup of coffee. People were paying $5 for rent: Of a temporary spot to plug in, to take a casual meeting, or to lounge.”

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