How Shell Is Shifting Towards Clean Energy
One of the world’s largest oil producers is looking to clean up its act
With climate concerns growing worldwide, some of the world’s largest companies are developing and committing to plans of becoming emission-free within the next few decades. For some of these companies, it’s as simple as finding a cleaner energy source for production plants and delivery fleets — significantly reducing or eliminating their uses of oil and natural gas altogether.
There is one industry, though, that will have a much tougher time cleaning up its act: oil.
The world is ever-changing and the companies that last are the ones that adapt. Companies die but industries don’t. Industries adapt and the companies that don’t follow suit get left behind.
Oil is a small subset of the overarching energy industry. A useful analogy on this point comes from Kenneth Davis’s Business Writing and Communication.
Davis discusses a large tool manufacturer that once brought in a consulting team to evaluate the company’s operation. After spending time with the company, the consulting team left them with this takeaway: “Ladies and gentlemen, the most important thing you need to remember is that you’re not in the business of making drills. You’re in the business of…
