How Startups Use Their Resources to Find Product-Market Fit
Maximize the minimum and the viable in your product
The tricky thing about launching a new product to market is that it’s barely even a milestone worth celebrating. What comes next is a series of chicken-and-egg problems and snap decisions on the way to product-market fit.
Then on to traction, scale, and ultimately growth.
One of the most difficult decisions a leadership team needs to make is what to do with the resources that built the product now that the product is built.
Do you focus those resources on strengthening the infrastructure that sells and supports the product? Or do you push them to keep building a better product that brings in more customers and keeps those customers around longer?
Obviously, the answer is both. So here’s how to prioritize.
Chicken (infrastructure) and egg (feature set)
An MVP will, by its own nature, have a lot of gaps and flaws. If your team has done that first phase right, those gaps and flaws will mostly impact the infrastructure side, with very little friction for the customer.
In other words, the product should work great, maybe even perfectly, as far as the…
