How technology is changing customer expectations.

Great experiences enabled by technology quickly turn into the status quo.

Dec 29, 2019 · 6 min read

Startups often blow us away with effortless, smooth customer journeys. As a result, they quickly take market share away from traditional market players. They disrupt markets and, along the way, change customer expectations. But what initially wows consumers, quickly becomes the minimum that consumers expect.

In this article, I will explain this phenomenon and present you with five design strategies…