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The Startup

How Technology is Changing the Sports Fan Experience

The manner in which sports fans experience games they love is continuously evolving. As these changes occur, it is critical for sports teams to recognize the value and importance of fan engagement by evolving alongside them.

In recent years, teams have dedicated more time and resources toward cultivating a strong relationship with their fans. Teams and the leagues are…




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Russell Karp

Russell Karp

General topics incl sports & media. Vice President, Media and Entertainment at

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