How The Content Creation Landscape Is Changing in 2021
Move towards a subscription-based business model, ability to monetize, preference to individual voice over a brand, and more
We are on the cusp of a major change moving away from the “attention economy” to the “creator economy.” The attention economy has ad-based revenue generation as a central part of its business model, whereas the creator economy democratizes the process providing a platform, marketplace, and tools to digital entrepreneurs to provide valuable content to other users.
Mark Adams, a Vice Media employee, says “audience is a liability whereas a community is an asset.”
The digital space has undergone a phenomenal change in the last decade in tune with the changing needs of the consumer, the competition, and the long-term vision of the company. One of the newest entrants is Clubhouse. Clubhouse, a voice-based social network app, was launched at the peak of the pandemic last year — the founders felt there was a need for an app that makes you feel more connected with other humans and feel better about the conversation.
Unfortunately, it is missing in the more prominent social media apps like Instagram, Facebook, and Twitter — there’s multiple research on this subject showing…
