How the Slack Blog’s Content Strategy Works

Herbert Lui
Jun 18 · 10 min read

How the Slack blog capitalizes on Slack’s PR strength

A Slack launch vs. a Pinterest launch

i. Find milestones, announce them exclusively at your blog

ii. Controversy can be an opportunity to bring readers closer

iii. Three search listings instead of one

The spirit of the Cluetrain

How the Slack blog ties in product marketing to their content marketing

The Slack blog: A publication for an integrated organization


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Herbert Lui

Written by

Former staff writer for Lifehacker. Written for The Huffington Post, Quartz, and The Globe and Mail. http://herbertlui.net/ https://www.wondershuttle.com/

The Startup

Medium's largest active publication, followed by +479K people. Follow to join our community.