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How This Man Went From $0 to $1,000,000 in 3 Months Selling on TikTok Shop

We’re starting to see the first TikTok Shop millionaires.

Jano le Roux
The Startup
Published in
7 min readJan 25, 2025

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An editorial-style illustration in black, white, and red depicting a man energetically selling cream on TikTok. The man is in a minimalist, modern room with a smartphone on a tripod recording him. He gestures animatedly while holding a cream jar, exuding confidence and enthusiasm. The scene features bold, contrasting colors with abstract shapes in the background and a faint cityscape visible through a window, adding a sophisticated urban touch.
DALL·E 2

TikTok isn’t just for dancing anymore.

  • It’s for discovery.
  • It’s for selling.
  • It’s for brands starting from zero.

And it’s a goldmine for creators.

Think about it. You don’t need a million followers.

  • You don’t need a big ad budget.
  • You don’t need fancy funnels.

What you need is a product that stops people mid-scroll.

What you need is one clever video to blow up.

What you need is to bet on the platform where overnight success is built into the algorithm.

This is the TikTok Shop revolution. It’s where swipe, watch, and buy happens in seconds.

And for one entrepreneur, it’s the platform that turned an odd skincare product into a $1,000,000 brand in three months. Let’s break it down.

The discovery engine

Rob was no newbie to online business. He had sharpened his skills on Amazon years ago, selling everything from supplements to everyday products.

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The Startup
The Startup

Published in The Startup

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Jano le Roux
Jano le Roux

Written by Jano le Roux

An award-winning marketing consultant who helps high-growth brands craft marketing that doesn’t feel like marketing. Open to help—jano@likeflare.com—Join me ⤵️

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