The Startup
Published in

The Startup

How to Add Credibility to Your Writing

Image by Yerson Retamal from Pixabay

I cringed when I had been reviewing scripts for my students’ TV show on wellness. One student was writing about the health benefits of apple cider vinegar. In trying to offer viewers a call-to-action, she wrote, “Why not kick-start your detox this winter with a warm cup of apple cider!’

Her intentions were good. She didn’t understand the difference between apple cider vinegar and apple cider. I…

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Beth Bradford, Ph.D.

Beth Bradford, Ph.D.

664 Followers

Former TV person, college professor and media researcher. Ironman triathlete, meditation teacher and yoga instructor. https://www.brad4d-wellness.com