The Startup
Published in

The Startup

How to Amplify Your Message in a Crowded World

Photo by Saad Chaudhry on Unsplash.

We used to talk about messages “going viral.” With the pandemic continuing, we need another word for the process of generating that “I see you everywhere!” response. But if you’re in marketing, you still need to think about the process.

Maybe we could call it the Dandelion Effect. Some plants disperse their seeds readily, like dandelions. Others depend on luck and occasional visits…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Cathy Goodwin

Cathy Goodwin

3.4K Followers

Helping entrepreneurs and independent professionals grow their businesses one story at a time. http://cathygoodwin.com