How to Avoid Corporate Blackwashing

Moving from Black Lives Matter Support Statements to Antiracist Action and Systemic Change

Dr. Tiffany Jana
The Startup
Published in
7 min readJul 11, 2020

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Blackwashing is worse than tokenizing a few Black people. Blackwashing is a corporate strategy designed to paint a veneer of wokeness onto the institutional image. It’s an ill-advised approach that countless organizations initiated as a knee-jerk…

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Dr. Tiffany Jana
The Startup

Non-binary Top Writer in Diversity, Leadership, & Antiracism. Best-Selling Author, Pleasure Activist, B Corp Founder, TEDx, Inc.com Top 100 Speaker