The Startup
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The Startup

Business Science

How to Avoid the Most Common Pitfall of Markdowns

Why understanding the principles of price elasticity is especially critical post-pandemic

Photo by Artem Beliaikin on Unsplash

This year, many companies have recognized the apparent limitations in the traditional ways we do business. Supply chains collapsed, demand became unpredictable, and enterprises…




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Elena Marocco

Elena Marocco

Evo Product Team leader since 2020 — Supply chain team leader since 2019 — Data Scientist since 2016 — Master’s degree in Mathematics

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