How to be a better listener in a world where everyone’s talking

Aytekin Tank
The Startup
Published in
6 min readJan 11, 2019

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Originally published on JOTFORM.COM

“Oh yeah, you’re right,” he answers.

It’s the second morning of my visit to our San Francisco office.

Between my colleague and I lie a computer screen, a smartphone face-up, and a time-sensitive issue that I’m trying to explain.

Even though he makes eye contact and offers the occasional nod or “mm-hmm,” his eyes often dart back to his screen.

I know he is not listening.

Apparently, only about 10 percent of us listen effectively. And when we don’t listen — I mean really listen — we shortchange ourselves and our conversation partner.

At JotForm, we have 130 employees and 4.2 million users. Listening has proven invaluable to our growth. Indeed, listening to our customers brought us 1 million new users last year alone.

But just like public speaking, listening is a skill that requires deliberate practice.

Given that humans have an average eight-second attention span, it can be challenging, but good listening is worth every bit of the effort.

The sound value of listening

“We should all know this: that listening, not talking, is the gifted and great role…

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Aytekin Tank
The Startup

Founder and CEO of www.jotform.com || Bestselling author of Automate Your Busywork. Find more at https://aytekintank.com/ (contact: AytekinTank@Jotform.com)