How to be Part of the 2 Percent

A three-step plan for being the one who actually learns something.

Shaunta Grimes
The Startup
Published in
5 min readMar 19, 2019

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Has this ever happened to you?

You sign up for something. Maybe you sign up for a course. Or you buy a self-help book .Or you buy a ticket to a conference.

And then you start, but don’t finish. Or maybe, you don’t even start at all.

Maybe you log into the course once or twice, but then you don’t show up for a group call or you skip the assignment since no one is expecting you to turn it in.

Maybe you read the book, or part of it. But you don’t actually do any of the exercises inside it.

Maybe you go to the conference, but spend most of your time in the hotel bar socializing. Or worse, in your hotel room hiding out from the crowd.

I read a statistic when I first started Ninja Writers and offered my own course — A Novel Idea. A mentor told me to expect that only two percent of the people who sign up for my course would follow through all the way to the end.

Two percent.

And he was right. Most of the people who buy A Novel Idea don’t finish it. Like the vast, vast majority. In 2018 I ran a moderated version of the course with live chats every week for six months. Only a dozen…

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Shaunta Grimes
The Startup

Learn. Write. Repeat. Visit me at ninjawriters.org. Reach me at shauntagrimes@gmail.com. (My posts may contain affiliate links!)